Authors wishing to publish their research aim to publish in journals with the highest ratings. Publishing in a prestigious journal not only looks good on your CV, but may also give you better career and funding opportunities. Researchers commonly use the journal impact factor (JIF) to assess overall journal quality. However, the JIF has its advantages and disadvantages. Here we describe other factors that you should consider while assessing a journal.

Science carries an anachronistic burden: a dull and under-developed communication culture. This is a general problem as science needs to be communicated widely and effectively to help solving the challenges of the future. Olle Bergman, engineer-come-communicator, suggests an more progressive mindset, based on “the two Ps”: • Inject more Passion • Learn from the Professionals. With a hands-on approach, Olle Bergman demonstrates some examples from the toolbox of professional communication and points out that a movement is emerging which is breaking the conventions of the traditional scientific culture. Olle Bergman – swedish communications consultant, public speaker & professional writer with a passion for science, language, history & people. Project leader for Crastina – a network of influencers who believe science and tech can be communicated in a more engaged and professional way. Proud Polonium Foundation Ambassador.