Science carries an anachronistic burden: a dull and under-developed communication culture. This is a general problem as science needs to be communicated widely and effectively to help solving the challenges of the future. Olle Bergman, engineer-come-communicator, suggests an more progressive mindset, based on “the two Ps”: • Inject more Passion • Learn from the Professionals. With a hands-on approach, Olle Bergman demonstrates some examples from the toolbox of professional communication and points out that a movement is emerging which is breaking the conventions of the traditional scientific culture. Olle Bergman – swedish communications consultant, public speaker & professional writer with a passion for science, language, history & people. Project leader for Crastina – a network of influencers who believe science and tech can be communicated in a more engaged and professional way. Proud Polonium Foundation Ambassador.

Every day there are news reports of new health advice, but how can you know if they’re right? Doctor and epidemiologist Ben Goldacre shows us, at high speed, (more…)